ChowNow Emails
I collaborated with the marketing team and content writers to market ChowNow to both restaurant owners and diners. Through this experience, I discovered the power of data-driven decision-making, allowing me to refine strategies and optimize future campaigns for greater impact.
My role
Lead designer
Stakeholders
Lifecycle Marketing team
Team
Content writers, Producer
Challenge
B2B High-Value Email
The email was the most challenging design I have ever done since it required many modules. It is a personalized email for restaurant owners who want to see their ROI with ChowNow. It shows fulfilled orders, how much they saved in commissions, and what toolkits they can purchase to help their business.
The most challenging aspect of the project was figuring out how to tell a story with so many different modules. I used wireframing to map out content and refine storytelling to create a clear, impactful narrative.
The result: Unfortunately, we did not see this design launched because of ChowNow’s restructuring within the organization. I learned a lot from this project and I hope they can use it somehow in the near future.
Challenge
Marketplace Acquisition {Account-based marketing)
The goal of this email campaign was to capture the attention of high-value prospects and entice them to book a demo, highlighting how ChowNow can drive growth for their business. Our B2B marketing team focused on two key markets: Williamsburg and Santa Monica.
From our initial attempts, we discovered that showcasing data from other restaurants alone wasn’t compelling enough to drive meaningful results. Analyzing the data and collaborating with the marketing team, we developed a fresh strategy: offering gift cards from popular local partners.
The result: This approach not only resonated with our audience but also successfully re-engaged dormant leads. The results — achieved a 275% increase in open rates and drove deeper engagement.
The takeaway: It’s okay when a project doesn’t hit the mark—every misstep is a chance to learn what works and what doesn’t. When the initial design failed to drive engagement, I quickly realized the hero image needed a stronger, more compelling impact.
My role
Lead designer
Stakeholders
Marketing team
Team
Content writers, Producer